Websites, Systems &
Technical Consulting
I help businesses maintain and improve their websites, add the integrations they need to operate and grow — payments, booking, analytics, advertising — and tackle harder backend, cloud, and delivery challenges as they scale.
From service business websites to startup platforms, I can step in for maintenance, feature delivery, systems work, or fractional technical leadership.
Tell me what needs workWho I Help
- Local service businesses that need a website maintained, improved, or extended
- Businesses adding payments, booking, lead capture, analytics, ad tracking, or other integrations
- Companies with WordPress or custom websites that need ongoing support and feature work
- Startups moving from MVP to production scale
- Teams dealing with slow releases, outages, or rising cloud complexity
- Founders who need hands-on technical leadership without a full-time senior hire
Services
Practical help for existing websites, custom applications, and growing systems, from small feature requests to deeper technical projects.
Backend & Custom Web Development
Development for projects that outgrow off-the-shelf solutions. Examples: building a custom web app from scratch, adding API endpoints to an existing product, creating internal admin dashboards or reporting tools, automating manual workflows, integrating third-party APIs, and building custom CMS features or data pipelines. Typically TypeScript or Go on the backend, React or vanilla JS on the frontend.
What's included
- Custom web application development
- REST and GraphQL API design and implementation
- Internal admin dashboards and reporting tools
- Workflow automation
- Third-party API integrations
- Custom CMS features and data pipelines
- Code review and architecture guidance
Website Maintenance & Support
For businesses that need a reliable technical point of contact for their site. Covers routine WordPress updates, plugin and theme management, content changes, broken functionality repair, form and integration issues, performance tuning, and SSL, hosting, and domain problems. Good fit if your current developer is unavailable, you've inherited a site that's hard to update, or you want someone accountable for keeping things running without managing the details yourself.
What's included
- WordPress core, plugin, and theme updates
- Content and copy changes
- Bug diagnosis and repair
- Broken form and integration fixes
- Performance improvements
- SSL, hosting, and domain issues
- Ongoing technical point of contact
Website Features, Payments & Integrations
Scoped feature work to make your website do more. Common projects: Stripe or Square payments, booking systems (Calendly, Acuity, or custom-built), CRM connections (HubSpot, Salesforce, Zoho), lead capture with email notifications, analytics and ad tracking (GA4, Meta Pixel, GTM), and third-party embeds like maps, reviews, or social feeds. Most projects are fixed scope with a clear deliverable.
What's included
- Payment integration (Stripe, Square)
- Booking and scheduling systems
- CRM and marketing tool connections
- Lead capture with email notifications
- Analytics and ad tracking (GA4, Meta Pixel, GTM)
- Third-party embeds (maps, reviews, social feeds)
- API integrations with existing tools
Landing Pages & Conversion Improvements
For businesses running paid ads or relying on organic traffic that aren't seeing the results they should. Work includes auditing pages for friction, rebuilding or improving landing pages for specific campaigns, tightening calls to action, fixing mobile layout issues, improving page speed (Core Web Vitals), and setting up conversion tracking in GA4 and Meta Pixel so ad spend is measurable.
What's included
- Page audit for conversion friction
- Landing page design and build
- Call-to-action improvements
- Mobile layout and responsiveness fixes
- Core Web Vitals and page speed optimization
- GA4 and Meta Pixel conversion event setup
- Campaign-specific page variants
Cloud Architecture & Infrastructure
Infrastructure design for teams that have outgrown ad hoc cloud setups. Covers AWS and GCP architecture, Kubernetes cluster setup and management, Terraform infrastructure-as-code, VPC and network design, IAM and security hardening, cost analysis and rightsizing, and Cloudflare configuration for CDN, security, and Workers. Good fit for startups moving to a production-grade setup or teams inheriting infrastructure that needs to be stabilized.
What's included
- AWS and GCP architecture design
- Kubernetes cluster setup and management
- Terraform infrastructure-as-code
- VPC, networking, and security group configuration
- IAM, access control, and security hardening
- Cost analysis and rightsizing
- Cloudflare CDN, security rules, and Workers
CI/CD, Reliability & Observability
Engineering work for the gap between "code is done" and "code is safely in production." Typical projects: redesigning GitHub Actions or ArgoCD pipelines for faster and safer deployments, staged rollouts and automated rollback triggers, structured logging and distributed tracing (Datadog, Grafana, OpenTelemetry), building or improving test suites, and establishing on-call runbooks and incident processes.
What's included
- GitHub Actions and ArgoCD pipeline design
- Staged rollouts and automated rollback
- Structured logging and metrics setup
- Distributed tracing (OpenTelemetry, Datadog, Grafana)
- Unit, integration, and end-to-end test coverage
- On-call runbooks and incident process definition
- Deployment risk assessment and improvement plans
Real-Time & Media Systems
Specialized work for teams building live video or media-heavy products. Experience includes WebRTC signaling and SFU architectures, HLS packaging and delivery, RTMP ingest and FFmpeg transcoding, GPU-accelerated encoding on AWS, media CDN delivery, and broadcast architectures handling concurrent live streams at scale. Also covers latency monitoring, ingest health checks, failover strategies, and cost control for media workloads.
What's included
- WebRTC signaling server and SFU architecture
- HLS packaging, manifests, and delivery
- RTMP ingest and FFmpeg transcoding pipelines
- GPU-accelerated encoding on AWS
- Media CDN configuration and cost optimization
- Latency monitoring and health checks
- Failover and redundancy for live streams
Fractional Technical Leadership
Structured technical leadership for companies that need senior engineering judgment without a full-time hire. Typically a set number of hours per week or month: architecture review and decision support, technical roadmap planning, vendor and build-vs-buy evaluation, hands-on coaching with engineers, and acting as a technical point of contact for founders or product teams. Works well for early-stage companies, teams between CTOs, or organizations where senior engineers need a strategic counterpart.
What's included
- Architecture review and decision support
- Technical roadmap and quarterly planning
- Vendor evaluation and build-vs-buy analysis
- Hands-on engineering coaching and pairing
- Technical communication with founders and stakeholders
- Hiring and interview support
- On-demand availability for complex decisions
Projects
Selected work across business websites, custom applications, and production systems, including a live product showcase.
Showcase
JW Meetings
A lightweight meeting note organizer built as a static React app with local-first storage, markdown editing, preview mode, import/export, and Cloudflare deployment.
Example of shipping a focused product quickly with practical UX, browser persistence, and production deployment.
Web & Mobile App Development
Built customer-facing web and mobile apps, internal tools, dashboards, and MVPs across a range of industries. Covered frontend delivery, backend integration, and product polish — from greenfield builds to extending existing applications and getting them into production.
Shipped usable products for teams launching new products, modernizing older interfaces, and adding mobile access to existing systems.
Website Upgrades & Business Integrations
Maintained and improved business websites by shipping new pages, fixing broken functionality, improving mobile UX, and integrating tools for lead capture, analytics, tracking, and payments.
Helped websites stay current, easier to manage, and more useful for day-to-day business operations.
Custom Feature Delivery for Existing Products
Built and extended custom web features, APIs, admin tooling, and business-specific workflows for teams that needed targeted delivery without a full rebuild.
Faster feature delivery, less manual work, and fewer bottlenecks around day-to-day operations.
Real-Time Broadcast Platform
Designed and built a cloud-based live video broadcasting platform using WebRTC, HLS, and AWS media services, with scalable streaming pipelines and automated deployment workflows.
Reduced latency, improved deployment reliability, and supported global live streaming.
CI/CD Transformation for 50+ Developer Team
Redesigned build and deployment pipelines, introducing automated quality gates, staged rollouts, and clearer release ownership across teams.
Reduced release cycle from weeks to hours and lowered production risk.
Cloud Migration & Containerization
Led a migration from a monolithic application to containerized services on AWS with infrastructure-as-code, operational visibility, and cost monitoring.
80% faster deployments and improved cost predictability.
Reliability & Test Automation Program
Designed and implemented a testing strategy spanning unit, integration, and end-to-end coverage across web and backend services.
Reduced production bug rate by 60% and increased release confidence.
Skills & Experience
Websites & CMS
Payments, Integrations & Growth Tooling
Languages
Backend & Platforms
Cloud & Infrastructure
Delivery, Testing & Reliability
Real-Time & Media
Highlights
Available for one-off fixes, ongoing maintenance, feature sprints, and fractional leadership — across WordPress sites, custom websites, and complex backend and cloud systems.
Contact
If you need website maintenance, new features, payment or booking integrations, better tracking, a custom web build, or help with more complex cloud and platform work, send a note. Small fixes, ongoing support, project-based delivery, and fractional leadership are all options.
hello@jwconsulting.dev